Huawei Who Once Again Gets Busted Faking Smartphone Photos
Imitation advertising —
Huawei was caught using a pro camera to fake smartphone photos (once more)
An thespian in the commercial accidentally revealed the trick on her Instagram.
Enlarge / A photograph taken with a DSLR is used to demonstrate the smartphone's AI beauty characteristic.
Huawei might brand decent smartphones, simply its marketing and advertising campaigns accept, multiple times, been struck past controversy. That continues today, as an actor'due south social media post revealed that the company faked smartphone photos with a professional person DSLR camera for an advertisement in Arab republic of egypt.
In the ad (embedded below), a couple takes selfies at a party and at home with the Huawei Nova iii. The Huawei video shows a rapid succession of moments in which the couple prepares to take the selfie, then shows the last photos as snapshots between moments. As information technology turns out, though, the photos were taken on a DSLR camera—the type of defended (and not-at-all-tied-to-a-smartphone) camera used by professional photographers.
Huawei Mobile Egypt's ad for the Huawei Nova 3.
Reddit user AbdullahSab3 discovered that Sarah Elshamy, one of the actors in the video, posted some behind-the-scenes photos to her Instagram page. One epitome revealed a lensman shooting the at-dwelling selfie with a DSLR.
The video does not explicitly land that the photos were taken with the smartphone, but information technology is implied by the sequence of events and by the fact that the specific photograph in question was used to promote a characteristic present in the smartphone. In the at-domicile selfie moment, the woman in the couple is hesitant to participate in the photograph until she is done applying her makeup. The human being takes it anyway, and the photo supposedly shows that the phone's AI-driven beauty feature digitally altered the image and so she didn't have to stop applying existent makeup to await like she was wearing it.
Enlarge / This paradigm from the actor'south Instagram folio looked behind the scenes of the at-home selfie shoot.
Other smartphone makers have been caught doing this in the past. Just this past week, Samsung Brazil was caught trying to pass stock photos off equally photos taken with the Galaxy A8.
However, this is not ever the case. Photos from Apple's "Shot on iPhone" ads are indeed taken with iPhones, admitting with additional equipment like special lenses attached to the telephone, and they've been touched up with professional photo editing software—and Aa tiny, fine-print disclosure well-nigh lenses and retouches appears on the Apple ads. I once worked at an advertizing agency with a major Android smartphone manufacturer as a customer, and nosotros produced photos like this using the bodily hardware with minimal additional equipment.
Merely the Huawei photo was clearly not taken on a Huawei phone at all. In the Instagram epitome, you can fifty-fifty see one of the actors extending his arm outside the view of the camera to create the illusion that he's property a smartphone for a selfie when his hand is actually empty.
Consumers have discovered similar stunts in previous Huawei marketing and advertising materials. In one instance, the company took to a private Facebook group to encourage followers to write upwards positive Best Buy reviews of the Mate 10 Pro in exchange for a chance to beta test the then-howeverhoped-for-released phone.
Worse yet, Huawei was defenseless doing almost exactly this previously: information technology posted an epitome unsaid to exist a photo taken with its P9 smartphone to Google+, only the EXIF information (metadata included in image files with data on how and when the photo was taken) revealed it was taken with a Canon EOS 5D Marker III, a professional DSLR camera that costs thousands of dollars.
When consumers discovered the Google+ image EXIF data, Huawei released a statement claiming it didn't actually hateful to imply that the photograph was taken with the P9 and that the photo was simply shared "to inspire our community."
The behind-the-scenes photos take been removed from the actor'south Instagram page.
Update: Huawei has sent Ars the following statement:
The purpose of this advertisement is to demonstrate how consumers tin use the features of the HUAWEI nova 3 and nova 3i. As stated in the disclaimer at the stop of the video, the product shots are for reference only.
Source: https://arstechnica.com/gadgets/2018/08/huawei-was-caught-using-a-pro-camera-to-fake-smartphone-photos-again/
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